Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

1.
Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet

A.
Reduce the level of payment for use of the product

No.	Year	SIC	Note
1	1996	1531	No matter how many willing buyers are out there, big builders aren't rushing out to build $60,000 homes, since it's harder to make money with such low-price houses.
2	1990	2095	Instead of coaxing consumers to buy higher-quality, higher-priced coffee, producers have spent millions over the years cheapening their products' images by offering coupons and price cuts.
3	2004	3861	Now H-P is trying another price-cutting strategy, offering a discount to consumers who buy paper and ink together. H-P began selling a bundle of 280 sheets of photo paper and two cartridges for $80, down from $150, if the items are purchased separately. H-P says the combination reduces the cost of a 4-by-6 digital print to 29 cents, from 60 cents.
4	1996	4513	Phone companies in several states have recently tried to institute local measured service, arguing that it is the fairest way to price local calling. Companies say the majority of customers will have smaller phone bills.
5	2003	5945	FAO Schwarz lost charm as it expanded and as department stores and mass merchandisers competed by carrying the same merchandise. FAO Schwarz did not do anything to make themselves special or stand out in the industry, Wal-Mart and Toys 'R' Us are cheaper and their selection may be better.
6	1997	6331	Chubb Group is offering a separate vacation home policy that can lower premium costs. It adjusts for differences in the way people use their first & second houses.
7	1998	8111	Entire new firms have been founded on the basis of alternative lawyer-client relationships. The founders of Bartlit Beck Herman Palenchar & Scott broke away from Kirkland & Ellis to experiment with riskier fee structures and leaner staffing for litigation. The 35-lawyer boutique often charges a flat monthly rate for handling each case, with a bonus if it wins and a rebate if it loses. The firm saves thousands of dollars a week simply by substituting computers and electronic mail for old-fashioned paperwork and express delivery services.

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