Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

B.
Resources: Reduce resources required for the use of the product

1. Money – Reduce the money the customer uses with the product

a.
Reduce the level of payment for use of the product

No.	SIC	Year	Note
1	2000	1993	Introducing private labels has risk of luring consumers away from established brands and brand loyalty. Campbell is de-emphasizing its private-label pickles to focus on Vlasic.
2	2511	2004	With tariffs on bedroom sets reduced, U.S. consumers can expect to see more furniture from China. As manufacturing techniques improve, Chinese companies are more likely to create more challenging contemporary designs. Because of low wages, these items can be produced for much less than those produced in the U.S. However, many factories do focus mainly on high-volume production, worrying experts who fear that poor quality goods will be sold and then be difficult to return or replace.
3	2834	2000	Generic drug manufacturer Biovail is reaping big revenues by coming to market with the first generic. With its latest generic, Adalat, Biovail has a 180-day window before competitors are allowed to come up with their own generics.
4	3663	2000	The U.S. market is jammed with more than 20 brand names. The retail chains that sell the vast majority of TVs exert tremendous pressure on manufacturers to keep prices low making for razor-thin profit margins and retailers are reluctant to try an unknown.
5	4899	2005	Comcast Corp. is forming its own nationwide fiber network so it won't have to rely entirely on satellites to beam TV signals among its local cable systems. Universities are taking lines at discount prices to form their own data sharing networks.
6	6311	2001	Annuity & Life is a life insurance firm that provides reinsurance, therefore only taking part of the risk. "We're making a bet that you live longer." This is a good bet for them to take because of modern medicine.
7	7812	1999	Networks typically license prime-time shows for less than their production cost, a deal producers accept in hopes of the show's running enough seasons to accumulate 100 episodes, after which it can be sold in syndication.

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