Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

1.
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Substitute lower cost benefits for higher cost benefits

No.	SIC	Year	Note
1	3571	2000	The early Palm succeeded with corporate users and technophiles because it was a simple way to keep track of addresses, phone numbers, appointments, and able to send a data back up to a personal computer.
2	3861	2000	Polaroid's instant camera sales doubled last year to 9.7 million from 4.7 million in 1998. The growth is coming from a new line of inexpensive and trendy cameras aimed at the youth market.
3	3944	2004	Jakks Pacific is the market leader in a new category it helped create- cheap, all-in-one game machines that you simply plug into a TV to play.
4	7371	2002	1747 launched two years ago to bring clinical trials onto the Net. Rather than conducting expensive clinical drug trials among a group of people in a limited area, 1747 enables pharmaceutical companies to reach anyone with a Net connection.
5	7372	2000	The software makers do have some significant advantages over ASPs. Large corporations have spent millions customizing the products of the software makers while the ASP wants to sell a One Size Fits All package which scales quickly and easily.
6	7379	2000	Web portal companies which operate sites designed to be starting point for web surfers are using free Internet services as a way to draw more visitors to their sites. Four of the largest include Yahoo, Excite At Home, Lycos and Alta Vista.

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