Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

1.
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Reduce performance benefits

Reduce Reliability

No.	SIC	Year	Note
1	3652	2002	However, unlike the file-sharing programs, the majority of songs played via Rhapsody can not be permanently saved or burned onto a CD.
2	3792	1997	Most customers who buy motor homes for the first time buy a used motor home.
3	4213	2004	Cablevision became one of the first cable companies to offer a VOIP service, which it calls Optimum Voice. For now, the service's prime attraction is price: only $34.95 a month for unlimited calling in the US and Canada. Optimum Voice lacks the reliability and many of the features offered by Verizon. Comcast, the country's largest cable company, isn't planning a broad launch of its VOIP service until 2005. But when it does, it plans to offer features beyond the reach of phone companies.
4	4813	2003	AT&T is going to try internet calling for a second time using VoIP technology. VoIP allows users to make phone calls over Internet data networks. AT&T is doing this to compete with Bells.
5	4813	2005	About 200 companies now offer Internet phone services, which deliver calls via broadband lines using VoIP, or voice over Internet protocol. By breaking voice into data packets, VoIP offers low-cost long-distance calling and features not available with regular phone services. About 1 million people are currently using VoIP service.
6	8059	2001	In handling health needs, assisted living facilities are quite different from nursing homes. Despite nursing homes' chronic problems with short staffing, those the size of leading assisted living homes – about 90 residents – average two registered nurses and two or three licensed practical nurses on duty at all times. An assisted living leader says it usually has one registered nurse on duty for eight to 12 hours during the day and none the rest of the night. Nursing homes also have to have an on-call medical director. Assisted-living homes rely on residents' own outside doctors. While nursing homes are supposed to meet numerous federal requirements, assisted-living homes face only state regulation. In about half of the states, they come under antiquated rules covering "board and care" group homes. And in most states, assisted-living facilities are only allowed to prompt residents to take medication and not administer any.

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