Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

1.
Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Reduce performance benefits
Reduce function benefits

Reduce size, speed or power

No.	Year	SIC	Note
1	2000	1531	Meritage Corp. says new home sales will decline due to the lack of affordability. So, Meritage Corp. will build smaller, less expensive houses to keep its sales up. They build their homes in cities where an influx of jobs continues to lure new residents.
2	2004	3500	Palm is going to market new, higher technology PDAs very soon for a higher price. However, the company will continue to sell its $99 entry-level Zire product as well, which has been very profitable.
3	1999	3571	The best screens are made with technology called TFT, and most laptops today have them. The low priced models have a cheaper, less vivid screen technology called dual-scan, or HPA.
4	2001	3578	Palm Pilots have become a cultural item in 5 years. It was able to sell one mil. units in just 18 months by focusing on the simplicity of the product instead of the chip speed.
5	2003	3674	Intel plans to create a 3rd-generation Itanium chip called Madison. AMD is not worried, however, as its product (Opteron) will target a different market. AMD is aiming for the gap between Intel's low-end Xeon and high-end Itaniums.
6	2004	4481	The world's No. 2 cruise line operator, Royal Caribbean Cruises, survived the constant assault of hurricanes in key markets. In recent years, the industry has become more mainstream and family oriented. Package cruises are cheaper. New innovations, including shorter, less expensive cruises and a shift to regional ports widen the customer base.
7	2003	4812	Wi-Fi is a collection of thousands of access points around the company called "hot spots" that allow anyone within a 300 foot radius and possessing a laptop with a wireless card to surf the Web. Using wireless nodes usually costs one-fifth to one-fiftieth of what data-services subscriptions from existing wireless carriers costs.

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