Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

1.
Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Reduce price for a comparable product

Reduce price of component

No.	Year	SIC	Note
1	2003	3661	Verizon offers its customers a Worry Free Guarantee. One feature is "New Every Two" which allows the subscriber to get a new phone or a $100 credit towards a new digital phone.
2	2002	3711	With GM's October 2001 announcement of 0% financing for buyers and large rebates, the company seemed poised to win market share from competitors Ford Motor Co. and DaimlerChrysler.
3	2004	3711	Manufacturers are starting to offer low-rate financing for certified vehicles, a response to the realities of the incentive-laden new car market.
4	2003	4800	Big players moving into Wi-Fi are quickly achieving economies of scale and reducing the potential for others to make healthy profits. Some giants are using Wi-Fi as a "loss leader": Intel, for example, sells its Wi-Fi chips to computer makers at or below cost. That tactic is designed to boost sales of laptop computers with other Intel chips that are more profitable for the company.
5	1991	4813	MCI beefed up computer systems to permit innovative residential calling services, such as the new Friends & Family plan, which offers 20% discounts on calls to preselected parties.
6	2000	4899	The Bells and cable-TV companies are fighting to sign-up Internet customers. Many have cut prices and waived installation fees. A number of companies offer almost free PCs in exchange for a sign-up. Customers who sign up for a new SBC deal will receive a new Compaq Presario PC, worth $1,000.
7	2001	4899	WiMax may face competition from plans by Verizon Communications and Vodafone who use EVDO technology to create a city-wide wireless broad band service. This free service could limit the appeal of commercial alternatives.
8	1997	6331	Chubb Group is offering a separate vacation home policy that can lower premium costs. It adjusts for differences in the way people use their first & second houses.
9	2005	6513	AvalonBay Communities, an apartment real-estate investment trust controlling 148 properties believes allowing credit cards is worth it even at a low usage rate because accepting cards gives their properties a competitive advantage.

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