Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

1.
Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Reduce price for a comparable product

Create price tiers

No.	Year	SIC	Note
1	2001	2834	Mylan Labs and some U.S. Senators want to ignore Bayer's patent on Cipro in order to keep up with its demand during the Anthrax scare. In response, Bayer has cut the price in half to sell to the government and has tripled the production rate.
2	2001	3695	TiVo does have one big advantage. If you don't want to pay its $10 monthly fee forever, you can make a one-time payment of $199. UltimateTV does not have that option.
3	1996	4513	Phone companies in several states have recently tried to institute local measured service, arguing that it is the fairest way to price local calling. Companies say the majority of customers will have smaller phone bills.
4	2005	7929	2004 is believed to be the worst summer season because fans were stuck with high prices and promoters lost money and canceled shows. To turn things around this year, promoters and artists representatives are offering lower prices and more bands for the money by packaging big acts together at one show. Promoters are also sending fans emails and text messages to try and generate interest in coming shows. A priority this year is making sure the cheap seats are actually cheap. The inability to put fans in the cheap seats last year contributed to the underperforming tours and cancellations.

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