Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B.
Resources: Reduce resources required for the use of the product
1.
Money – Reduce the money the customer uses with the product
a. Reduce the level of payment for use of the product
Reduce price for a comparable product
| No. | SIC | Year | Note |
| 1 | 3571 | 2002 | HP and Emachines have both rolled out models for $399. Slashing as much as $100 off of their previous best prices. Gateway also came in with its own $399 desk top. Microtel Computer Systems Inc is selling a bare-bones PC for $199. |
| 2 | 3711 | 1998 | Honda built a very strong service business by first tying a new vehicle's purchase to after sales service and then turning the automobiles many service needs into a simple menu. The customer could then choose a bundled package of maintenance tasks based on their preferences and mileage. |
| 3 | 5531 | 2002 | Autozone hopes to get a boost from pushing the service side of its business. It will check your engine for free and tell you what's wrong with your car. |
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