Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B.
Resources: Reduce resources required for the use of the product
1.
Money – Reduce the money the customer uses with the product
a. Reduce the level of payment for use of the product
Warnings and advice
| No. | SIC | Year | Note |
| 1 | 4512 | 2004 | Continental tried to copy Southwest but failed to do so. It flew sixteen different airplanes and had its maintenance facilities at its main hubs rather than at local stations like Southwest. |
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