Raise Price to Improve Revenues and Margins

CHOICE 2: ISOLATE THE SEGMENTS WHO MUST PAY THE PRICE INCREASE

A.
All Segments

No.	SIC	Year	Notes
1	2771	1999	In 1995, American Greetings had 30% unit share at Christmas. From '95-'98, they took an avg. of 10%-12% per yr. price increase. By '98, AG's unit share had fallen to 15%.
2	3112	1994	US Steelmakers are demanding a 10% price increase from auto makers. Overall, about half of all flat-rolled steel sold in the US is covered by contracts (with people like auto makers).
3	4522	1998	Offshore logistics, Inc began to phase in its 8-10% charter rate increase on November 1. Just about all customers were paying the new rate by early January.
4	5812	2004	To help offset rising beef costs, Red Robin has focused on other menu items. Just to be on the safe side, it also is due to raise its own menu prices 2% this month.
5	6321	2003	Medical care prices have risen 7.3%. Over the past decade, health inflation averaged 4% per year. Both rates are well above the decade's average gain of 2.5% for the overall CPI.

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