Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE CONVENIENCE
CHOICE 3 COMPONENT: ADD AN EXTRA FEE ON TOP OF VARIABLE CHARGE
| No. | SIC | Year | Notes |
| 1 | 5411 | 2002 | Safeway will deliver within a two-hour window specified by the customer; Albertson's willl offer a 90-minute window. Both will offer same-day service for orders placed early in the day. Albertson's will have an option for customers to place an order, then pick it up at a nearby store for $5.95 |
| 2 | 6021 | 1985 | Wells Fargo began charging non-bank customers $3 to $5 to cash checks written by its own customers. |
| 3 | 6300 | 2005 | Mercury, who is profitable every year, routes calls and on-line referrals to agents, and then charges them $25 per referral. The company also charges agents for the use of Risk Meter, which is a software that some companies give to their agents. |
| 4 | 7514 | 1995 | Thrifty has a new plan in which renters may give a credit-card number to hold their rental car for as much as 6 hours after their scheduled pickup time. Customers who miss the 6-hr deadline are charged for a one-day rental. |
| 5 | 7514 | 2003 | The new rental car facilities can also boost the cost of car rentals. Renting at some airports now adds up to $4 a day to a car rental bill to cover construction costs for the consolidated facilities. That is on top of the customary airport concession fees of up to $11 a day. |
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