Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: SEGMENTS SERVED BY COMPETITORS LIKELY TO FOLLOW THE PRICE INCREASE
CHOICE 3 COMPONENT: ADD AN EXTRA FEE ON TOP OF VARIABLE CHARGE
| No. | SIC | Year | Notes |
| 1 | 3312 | 2008 | Citing high raw-materials costs, the world's largest steel producer, ArcelorMIttal, sent a letter to US automakers and other US contract consumers saying that it would apply a rare $250-a-ton surcharge to the price negotiated in existing contracts. Contract customers may have no immediate option but to pay up. With price raises from big mining companies, steel companies have had no other choice but to pay higher costs. They have decided to pass along the costs to their customers. |
| 2 | 4481 | 2009 | Inclusiveness. It's the fundamental idea behind why a cruise is a good value: Everything (lodging, meals, entertainment) is included in the fare. The concept has taken a beating over the years, however, eroding under relentlessly rising costs and fierce competition among cruise lines to keep the advertised price low. Every line dumped last year's fuel surcharges, as much as $15 per person per day (an extra $210 for a couple on a weeklong trip). They do, however, reserve the right to bring them back, especially if oil hits $70 per barrel again. |
| 3 | 4512 | 2008 | With the cost of jet fuel increasing, airlines have increased ticket prices. All these fees are one reason airlines rate below the IRS and gas stations for customer satisfaction. On transatlantic level, there are $330 to $390 fuel surcharges and $120 to $130 in fees. |
| 4 | 4724 | 2002 | Travel Agents are changing their fee structures and booking methods as most carriers have ended payments to agents. American Express charges $10 fees for online bookings and $25 for in office transactions. Others are buying tickets online but marking up the price. Carlson Wagonlit has increased both leisure and corporate fees. Internet services can help agents offer more flexibility and skirt rules to save their clients money. |
| 5 | 4813 | 2002 | AT&T will raise rates and fees for long-distance programs, the monthly fee for its seven-cents-a-minute plan will jump from $1 to $4.95, applying first to new customers and then applying to current users. Fees will also increase for calling-card calls; collect calls and calls dialed by an operator. AT&T's move follows MCI's increases. |
| 6 | 6021 | 1998 | Eight of the top 10 banks charge non-customers who use their ATMs, and 55% of all banks impose such surcharges, up from 48% in October. |
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