Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY
CHOICE 3 COMPONENT: ADD AN EXTRA FEE ON TOP OF VARIABLE CHARGE
| No. | SIC | Year | Notes |
| 1 | 4812 | 2004 | Among wireless carriers, AT&T Wireless Services charges the highest "regulatory"-type fee, $1.75 for many customers. |
| 2 | 6531 | 1999 | Coldwell Banker Parnegg Metro raised its commission to 7% for certain deals about a year ago, and six months ago introduced a "global-marketing fee" of $245 a transaction. |
| 3 | 7514 | 2005 | In an effort to reduce the number of no-shows and the resulting financial loss, car-rental firms are introducing various techniques to ensure that customers claim their cars. Alamo Rent-a-Car offers a prepayment program which offers online customers who pay at the time of reservation a 10% discount. Those who cancel within 24-hours or fail to show up will pay a $25 penalty while those who cancel before that period will pay $10. |
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