Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION
CHOICE 3 COMPONENT: ADD AN EXTRA FEE ON TOP OF VARIABLE CHARGE
| No. | SIC | Year | Notes |
| 1 | 6141 | 2004 | It used to be that loyal customers could trade their frequent-flier miles for free trips. But today's travelers are increasingly being nickel-and-dimed for that privilege. The latest dig: Paying to redeem your miles. American Express is levying a charge on its customers to redeem points for flights. Other changes include a $29 (up from $15) to reinstate points forfeited by late payments. |
| 2 | 7941 | 2006 | In June, the Giants announced that they need to sell licenses for every seat in the new stadium to raise $370 million. Fans can buy the rights to seats comparable to the ones they now hold. The fixed prices start at $1,000 for the upper deck and rise to $20,000 for the field level. The tickets themselves cost $85 to $700. Fans were very displeased with these new costs. |
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