Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION
CHOICE 3 COMPONENTS: ADD AN EXTRA FEE ON TOP OF VARIABLE CHARGE
| No. | SIC | Year | Notes |
| 1 | 3711 | 1990 | Several Mazda dealers have been charging "scalper" rates well above the Miata's $13,800 base price, because demand is so high. |
| 2 | 4512 | 2008 | With the cost of jet fuel increasing, airlines have increased ticket prices. All these fees are one reason airlines rate below the IRS and gas stations for customer satisfaction. If you buy the less-expensive, nonrefundable ticket, and something happens, you get socked twice: First, you pay the difference between your original fare and a last-minute ticket on a different flight, then on most carriers you pay $150 for making the change. |
| 3 | 5912 | 2002 | Some drug discount cards charge annual fees. Merck-Medco's YOURxPLAN card charges $25 a year for an individual and $40 for a household. The SaveWell card, which offers a range of healthcare discounts, charges $84 a year. The AdvancePCS RxSavings plan has no annual charge, but the consumer pays a transaction fee with each use. |
| 4 | 7375 | 2005 | Ebay, the online auctioneer, is raising fees on services for its users. Posting a thumbnail photograph now costs 35 cents, up 10 cents. Listing an item for a 10-day auction costs 40 cents, up 20 cents. Offering a product for a fixed price is also more expensive. The main increases affect 254,000 Store owners who list their products in one place, their monthly fee rose from $9.95 to $15.95. Despite the disgruntled response from users, most will remain with the service as it offers better exposure than smaller rivals. |
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