Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RECOVER THE INCREASED COST OF CURRENT PERFORMANCE
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO REQUIRE A SPECIFIC PRODUCT SYSTEM COMPONENT
CHOICE 3 COMPONENT: ADD AN EXTRA FEE ON TOP OF A VARIABLE CHARGE
| No. | SIC | Year | Notes |
| 1 | 7011 | 2003 | Luxury hotels are dropping their prices and customers now can get a four star hotel for as little as $250 a night. In 2000, seven New York City hotels had average rates of $500 a night, today all seven are averaging $350 a night. To make up for the slack in the prices luxury hotels are piling on surcharges for services rendered. |
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