Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A.
Knowledge: Add knowledge

1. Company and products

2. Relative benefits

3. Process where product is used – Explain how product can or should operate in customer cost system

   1. Warnings and advice

   2. Acquire

   3. Use

   4. MAINTAIN

      1. Advise on potential problems Examples>>

      2. Answer questions during use Examples>>

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