Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
A.
Knowledge: Add knowledge
3.
Process where product is used: Explain how product can or should operate in customer cost system
C.
Use
| No. | Year | SIC | Note |
| 1 | 1990 | 3949 | Bowl America sends direct mailers to customers, advertises on TV, and distributes an instructional bowling videotape to league bowlers for them to share with their non-bowling friends. |
| 2 | 2005 | 5600 | Urban Outfitters pays close attention to merchandising and presentation. It focuses on experiential retailing and creating a shopping environment where customers want to spend time. In the Urban Outfitters store in Manhattan's East Village, a vanity priced at $1,237 holds accessories, including jewelry and jewelry boxes. Another display features denim shorts and matching accessories such as blouses, purses, necklaces, and sandals. |
| 3 | 2005 | 5941 | Sikko Snowboards was launched for kids who wanted to design their own $50 snowboard skins (vinyl graphics) on the web. The business sky-rocketed but not for that reason. The consumers weren't interested in customizing. The 10,000 online fanbase spent time on Sikko's site discussing hobbies and buying habits and rating skins. This info has helped Sikko design better skins; 60% of Sikko's revenue also comes from companies who use its customers for market research. |
| 4 | 1999 | 6211 | For investors, the frantic competition for online dollars only means better, cheaper, and faster service. Access to valuable information like real-time quotes and institutional research, once justified exorbitant full-service commissions, is now free. |
| 5 | 2001 | 7375 | Theglobe.com offered a free electronic bulletin board system where users could connect and find information. It offered discussion forums, chat, email, news, weather, movie and music reviews, multiplayer gaming, horoscopes and personal ads. |
<< Return to Use Steps