Brainstorming Ideas: Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary. Each of these costs represent steps an Final or end user customer must take in connection with the product purchased from an Intermediary supplier.

2. Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

1. Knowledge: Add knowledge

   1. Company and products

   2. Relative benefits

   3. Process where product is used – Explain how product can or should operate in customer cost system

      1. Warnings and advice

      2. Acquire

      3. USE

         1. Regular use Examples>>

         2. Limits or ideal use Examples>>

         3. Use with other products Examples>>

         4. Information about the purchaser of the product Examples>>

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