Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
A.
Knowledge: Add knowledge
3.
Process where product is used – Explain how product can or should operate in customer cost system
C. Use
Information about the purchaser of the product
| No. | Year | SIC | Note |
| 1 | 1992 | 2721 | Many magazines are using databases with vast stockpiles of information about readers' preferences to provide services that advertisers want. The Economist's data base enabled it to produce about 300 very focused publications, including newsletters. |
| 2 | 2004 | 3140 | A shift in trend away from white-on-white classic sneaker styles could also hamper K-Swiss. "Sneakerheads" – sneaker aficionados who trade rare styles on online auctioneer eBay as if they were dot-com stocks – have been shifting toward more color. |
| 3 | 1996 | 7300 | Axciom Corp. crosschecks a client's customer database with its own, one of the world's largest customer databases. It helps clients perform complex queries on the data and update data if not current. |
| 4 | 2002 | 7311 | Donnelley hired scientists skilled in tracking eye movements to prove that yellow-page readers flipping through directories were drawn to full-color ads. He had Donnelley artists put the findings in a fancy brochure and offered all his directory customers free seminars on how to sell the expensive ads to small businesses |
<< Return to Acquire Steps