Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
A.
Knowledge: Add knowledge
3.
Process where product is used – Explain how product can or should operate in customer cost system
C. Use
Use with other products
| No. | Year | SIC | Note |
| 1 | 1995 | 2000 | Van den Bergh Foods' Ragu offers Italian phrases, recipes, and a sweepstakes on its Website. |
| 2 | 1993 | 2000 | Kraft General Foods' Miracle Whip mails its customers recipes using Miracle Whip. |
| 3 | 1991 | 2085 | Stolichnaya has a new ad campaign in magazines, which points out its use for mixed drinks. |
| 4 | 2003 | 3571 | Upon its entry into the consumer electronics market, Gateway is remodeling its retail stores to demonstrate more effectively how all of its new products work together. These new products include flat-panel TVs, home theater systems, digital camcorders, and pocket music players. |
<< Return to Acquire Steps