Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A.
Knowledge: Add knowledge

3.
Process where product is used – Explain how product can or should operate in customer cost system

C. Use

Regular use

No.	Year	SIC	Note
1	1992	2300	Hermes also holds "power tie" breakfasts and cocktail parties where customers are shown how to wear its clothes. The object isn't to sell, but to give people a sense of what Hermes is.
2	1997	2834	P&G developed Helidac, an intense ulcer-treatment course. It's packaged to help consumers use it properly. Focused on PERM – packaging, education, reminder, & motivation – to help consumers.
3	1990	3571	IBM has courted educators by offering discounts, seminars and software designed in consultation with education experts.
4	2003	3571	Dell has updated its website. It features visual improvements designed to simplify product category segments and display the breadth of Dell's computer and consumer electronics products and services. Dell says it's made the site easier to navigate. It also has expanded the amount of information available for consumers to make buying decisions. Shoppers can get a better look at products with enhanced imagery.
5	2002	3600	In addition to expanded product lines under the Vidal Sassoon, Revlon and Sunbeam names, the maker of hair and personal care products Helen of Troy has expanded into direct marketing. Tactica International markets personal care appliance and housewares items via direct response, catalogs and infomercials. Infomercials bring in higher margins because the process eliminates the middleman.
6	1987	3674	Microelectronics unveiled an artificial-intelligence system that will help non-semiconductor companies design their own chips. The so-called expert systems will sharply cut the time non-chipmakers need to design application-specific circuits.
7	1988	3679	Sharp has new VCRs with talking remotes that give step-by-step instructions for programming the machine. The synthesized voice confirms all the settings made.
8	1989	3900	A common characteristic of innovation is the need to educate the potential customer to use the more complicated replacement. The first mechanical pencils came with advertisements that carefully described how to use them.
9	1996	4899	Motorola is getting pressured to "dumb-down" its product line because of changes in customer characteristics. Nearly 3/4 of those purchasing cellular use them for personal reasons.
10	1995	4911	Duke Power's demand-side management (DSM) programs are partnerships with its customers that encourage changes in energy consumption patterns to reduce the need for new generating facilities.
11	2000	4931	Wattage Monitor lets consumers choose new electricity providers. The service specializes in providing consumer information about electricity suppliers, and doesn't sell products online.
12	2004	5900	Despite the importance of the internet in direct-sales, the traditional party format created by Tupperware remains the most popular method. Companies can teach consumers how to use the product, making them more likely to purchase it. This strategy has proven effective with Tomboy Tools Inc., where sales consultants are trained in simple home improvement projects and give demonstrations to customers on how to use the product.
13	1996	7372	Disney's interactive version of Pocahontas came with instruction to parents to open, install, & learn to use the software in advance.

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