Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
A.
Knowledge: Add knowledge
3.
Process where product is used – Explain how product can or should operate in customer cost system
B. Acquire
Shipping or availability information
| No. | Year | SIC | Note |
| 1 | 2005 | 3661 | A new map, which can be accessed online or at stores, is color-coded to allow potential T-Mobile customers to see where service is best and where it is likely to fade. Most wireless firms rely on Telephia to provide data on each other's network performance and their own, but no one offers this detail. While critics say that the best way to judge service is by a trial, T-Mobile wants to eliminate the hassle with disclosure. T-Mobile updates its coverage data monthly. |
| 2 | 1996 | 4213 | One company offers, for small companies who don't have PCs, fax information on their shipments every day. The small customer can't afford a PC. |
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