Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
A.
Knowledge: Add knowledge
3.
Process where product is used – Explain how product can or should operate in customer cost system
B. Acquire
Preparation and presentation of product
| No. | Year | SIC | Note |
| 1 | 1987 | 2731 | PacBell offers to write and design a new or additional ad free of charge. |
| 2 | 1991 | 3571 | Dell adding more value to the basic machines it sells. Dell salespeople, for example, now sell computer systems tailored to a customer's needs by adding software programs. |
| 3 | 2001 | 3713 | Navistar International recently announced that it intends to form a joint venture with Ford Motor to build medium-duty trucks on a common chasis. |
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