Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 2676 | 1993 | In 1991, Tambrands reduced the # of tampons/box to 32 from 40 only months after increasing the list price by 7%. Then last month, the co. boosted prices an additional 3.5%. Market share is down. |
| 2 | 5411 | 2008 | With food costs soaring and the economy slowing, the nation's supermarkets are touting their discounts even as they increase the price of most items. Food companies have also been looking for ways to reduce waste and make up for their increased output costs without consumers noticing. PepsiCo Inc's Frito-Lay snack unit is raising prices and reducing the number of chips in some of its bags. |
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