Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RECOVER THE INCREASED COST OF CURRENT PERFORMANCE
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 3711 | 1990 | Ford had raised the base price of the 1991 Taurus by $1077, or 8.5%. But yesterday Ford announced a $750 rebate on the 1991 Taurus, making its effective price $12,967. Reduce price increase with rebate rather than roll back. |
| 2 | 7996 | 1998 | Knott's Berry Farm has raised adult price $1 to $36. |
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