Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
A.
Knowledge: Add knowledge
2.
Relative benefits – Help customers understand the unique benefits of your product
D.
Other
| No. | Year | SIC | Note |
| 1 | 2001 | 5943 | Staples.com isn't the only one cashing in on the online trend. OfficeDepot.com, Staples' rival, is also offering a partner-based business service on the Web. Customers not only tap partners for online printing and copying jobs, but they also use them for payroll processing, taxes, and finding credit. Staples.com offers partner business services in three areas: office operations, technology and communications, and sales and marketing. |
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