Brainstorming Ideas: Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary. Each of these costs represent steps an Final or end user customer must take in connection with the product purchased from an Intermediary supplier.

1. Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

1. Knowledge – Add knowledge

   1. Company and products

   2. Relative benefits

      1. Warnings and advice

      2. Establish reputation for brand

      3. DELIVER BRAND MESSAGE TO CUSTOMERS

         1. Deliver message directly to customer

            1. Employ direct marketing to end users

               1. Offer customers of competition a free or low cost sample Examples>>

               2. Other Examples>>

            2. Use sales person or team Examples>>

            3. Use public to tout brand Examples>>

         2. Make direct comparison with competitive products Examples>>

         3. Emphasize unique benefit in message

            1. Function Examples>>

            2. Reliability Examples>>

            3. Convenience Examples>>

            4. Price Examples>>

            5. Other Examples>>

         4. Other Examples>>

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