Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A.
Knowledge: Add knowledge

2.
Relative benefits – Help customers understand the unique benefits of your product

C.
Deliver brand message to customers

No.	Year	SIC	Note
1	1995	2043	Boxes of General Mills Suncrunchers cereal and "new improved" Wheaties are turning up in samples in the driveway with the morning newspaper.
2	2004	3575	Wind River Systems sent out stereo headphones to 4,000 software executives, offering a free iPod to those who called and listened to their sales pitch. The incentive was effective with 20% of recipients calling back. This is an effort to win back customers turned off by its haughty customer service and anti-Linux stance. The company sells development tools for embedded software. That's the code that comes hard-wired in a wide range of machines, the best example being Apple's iPod.
3	1997	4832	The company is dedicating salespeople to work exclusively on developing relationships with advertisers who in the past did not use radio as a primary medium.
4	1997	5812	McDonald's, anticipating a raid by BK, with what the fast food industry calls a "stealth" french fry, is launching a marketing barrage to protect its own fries.
5	2001	5943	Staples.com isn't the only one cashing in on the online trend. OfficeDepot.com, Staples' rival, is also offering a partner-based business service on the Web. Customers not only tap partners for online printing and copying jobs, but they also use them for payroll processing, taxes, and finding credit. Staples.com offers partner business services in three areas: office operations, technology and communications, and sales and marketing.
6	1989	7372	In January, Microsoft began an aggressive advertising campaign targeted at Lotus. One ad tweaks Lotus for its lateness in introducing its new version of 1-2-3, and calls the existing version of 1-2-3 obsolete.
7	2004	8062	Community partnership is a basic part of Triad's business plan for each hospital it owns.

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