Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

A.
Knowledge: Add knowledge

2 Relative Benefits – Help customers understand the unique benefits of your product

c.
Deliver brand message to customers

No.	SIC	Year	Note
1	2096	1995	On a single day in 1992, Frito-Lay gave away more than 6 million bags of and coupons for nacho cheese flavor Doritos at 100 special events and 10,000 supermarkets – the largest one-day sampling effort ever.
2	3021	2004	The first shipment of Adidas 1 shoes, which will number in the few thousands, will only be carried in some Adidas stores and in specialty running shops around the world. The new Adidas shoe contains a microprocessor placed under the arch of the foot to measure the compression of a runner's stride.
3	3149	2004	Puma's sporty advertising campaign is trying to remind consumers that it is an athletic brand, not just a trendy sneaker. The relaxed vibe in the ads serves as a striking difference to rival Adidas' intense new "Impossible is Nothing" campaign.
4	5999	2004	In the last month, online music sellers Musicmatch, Sony, and RealNetworks have all teamed up with consumer goods companies to offer free digital downloads to consumers who buy sodas, beer, pizza, and hamburgers. The idea is to make consumers think about online music each time they purchase food and drink. Musicmatch began offering one free digital download to anyone who purchases a 44-ounce Slurpee drink from 7-Eleven. Musicmatch launched a similar promotion with Coca-Cola and Papa John's International. RealNetworks paired with Heineken USA to offer two free music downloads with purchase of a 12-pack of Heineken beer. Sony has a deal with McDonald's for one free download from Sony with purchase of a McDonald's Big Mac Extra Value meal.
5	7389	1990	Visa's new ad campaign is its first-ever directed to merchants, to convince them that American Express's higher fee to merchants is exorbitant. The ad campaign will be a direct-mail package to 250,000 merchants, asking them to remove all American Express.

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