Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
A.
Knowledge: Add knowledge
2.
Relative benefits – Help customers understand the unique benefits of your product
C. Deliver brand message to customers
Use traditional media
Emphasize unique benefit in message
| No. | Year | SIC | Note |
| 1 | 2004 | 0 | Delta Air Lines has been especially effective in selling its airport lobby self service model to customers. Delta began building interest through advertisements in national newspapers and on television radio. |
| 2 | 1992 | 4513 | They emphasize the selling point " buy from our catalog because we use Federal Express. We’re going to get it out to you quickly." The catalog company is going to increase its sales with this kind of supplier-assisted advertising. |
| 3 | 2001 | 4813 | Internet Protocol Telephony is now making a come back. This time it is selling not low price, but features and fixes that the old phone network simply do not have. |
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