Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A.
Knowledge: Add knowledge
2.
Relative benefits: Help customers understand the unique benefits of your product
C. Deliver brand message to customers.
Deliver message directly to customer
Use public to tout brand
| No. | Year | SIC | Note |
| 1 | 2004 | 5331 | Target creates select groups of tastemakers comprised of shoppers in key buzz markets who morph into one-on-one marketers. By converting shoppers into evangelists for the store, the credibility factor is significant. |
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