Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A.
Knowledge: Add knowledge
2.
Relative benefits: Help customers understand the unique benefits of your product
B. Establish reputation for brand.
Get professional or third party endorsement
Industry publications
| No. | Year | SIC | Note |
| 1 | 2004 | 5251 | Home Depot's alliance with AARP includes merchandising, marketing and educational initiatives to help people make their homes safer and easier to live in. |
| 2 | 2003 | 5411 | A survey in the September 2003 Consumer Reports ranks Wegmans as the second best supermarket chain after Raley's in California. Wal-Mart comes in 25th. |
| 3 | 1997 | 5942 | In October of 1998, the New York Times and Barnes & Nobles Inc. wired their web sites together so customers could read review and then buy. Smaller bookstores were hurt. |
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