Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A.
Knowledge: Add knowledge

2.
Relative benefits – Help customers understand the unique benefits of your product

B. Establish reputation for brand

Get professional or third party endorsement

Industry publications

No.	Year	SIC	Note
1	1999	3711	Toyota's new Yaris, designed specifically for European drivers, last month won Autocar magazine's coveted European Car of the Year award, only the second time in the contest's 36-year history that a Japanese model has come out on top.
2	2005	3711	BMW and Mercedes-Benz, both of which have suffered setbacks in quality in recent years, returned to the top five in the latest survey of new-car quality. The Initial Quality Study measures how cars perform in the first 90 days of ownership, Lexus finished first in the survey with 81 problems per 100 vehicles, down from 87 last year. J.D. Power sells detailed breakdowns of the survey data to auto makers.
3	2001	7011	According to the 2001 Zagat survey, seven out of 11 top hotels and two out of the three top best resorts are Four Seasons owned.
4		7372	Cartesis is a top company in the business performance software field, which is a new sector. Since the company doesn't yet have a brand name, it is making offers based on brand names and topics that would catch CFOs (Chief Financial Officers) attention. Cartesis partnered with CFO Magazine and Business Finance to speak at webinars and events. It created white papers and articles on hot topics.

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