Intermediary Customer Purchasing from the Product Producer
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
A.
Knowledge: Add knowledge
2. Relative benefits – Help customers understand the unique benefits of your product
b. Establish reputation for brand
Draw on reputation of existing products
Other
| No. | SIC | Year | Note |
| 1 | 3630 | 2004 | LG, under its GoldStar brand, was once best known in the U.S. for low-price microwave ovens and other small appliances. |
| 2 | 4512 | 1987 | Several other major airlines, including American and Delta, offer bonus miles through marketing agreements with rental and hotel concerns and other airlines. |
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