Intermediary Customer Purchasing from the Product Producer
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
A.
Knowledge: Add knowledge
2. Relative benefits – Help customers understand the unique benefits of your product
a.
Warnings and advice
| No. | SIC | Year | Note |
| 1 | 2000 | 1990 | Perrier Group has resorted to unprecedented discounting this holiday season, which risks cheapening the brand's image. It's not helping rebuild the brand or its mystique. |
| 2 | 2052 | 1998 | When Nabisco's Snackwells stopped selling, the company cut ad spending to meet earnings targets. Soon, supermarket displays were being ignored. |
| 3 | 3577 | 2002 | Sony's innovative Airboard wireless flat-panel tablet computer, with its futuristic design qualities and vast promise for cutting edge applications and connections, has not yet found a retailer that knows how to sell it. |
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