Brainstorming Ideas: Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary. Each of these costs represent steps an Final or end user customer must take in connection with the product purchased from an Intermediary supplier.

1. Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

1. Knowledge: Add knowledge

   1. Company and products

      1. Warnings and advice

      2. Create brand for company or product

      3. ATTRACT ATTENTION OF CUSTOMERS TO BRAND NAME

         1. Approach customers individually

            1. Use direct mail or email Examples>>

            2. Send catalog Examples>>

            3. Use a membership club Examples>>

            4. Other Examples>>

         2. Create an unusual "theme"

            1. Adopt a clever name Examples>>

            2. Develop a "spokescharacter" Examples>>

            3. Use other approach to develop theme Examples>>

            4. Other Examples>>

         3. Use non-traditional advertising in space available to many people

            1. Use free airwaves Examples>>

            2. Put on public event Examples>>

            3. Seek favorable placement in third party media Examples>>

            4. Other Examples>>

         4. Establish local presence independently

            1. Physical presence near customer

               1. Special displays Examples>>

               2. "Flagship" locations Examples>>

            2. On line presence Examples>>

         5. Use local partners to ease market entry Examples>>

         6. Other Examples>>

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