Brainstorming Ideas: Intermediary Customer Purchasing from the Product Producer

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product.

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

1. Knowledge: Add knowledge

   1. Company and products – Help customers recognize and recall name of company and its products

      1. Warnings and advice

      2. Create brand for company or product

      3. ATTRACT ATTENTION OF CUSTOMERS TO BRAND NAME

         1. Approach customers individually Examples>>

         2. Create an unusual "theme" Examples>>

         3. Use non-traditional advertising in space available to many people Examples>>

         4. Establish local presence independently Examples>>

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