Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A.
Knowledge: Add knowledge
1.
Company and products: Help customers recognize and recall name of company and its products
C. Attract attention of customers to brand name.
Other
| No. | Year | SIC | Note |
| 1 | 2004 | 5331 | Target uses a few wow-'em products to attract customers, but the store really makes its money off of most of the same basic goods as Wal-Mart. |
<< Return to Acquire Steps