Final Customer Buying from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
A.
Knowledge: Add knowledge
1.
Relative benefits – Help customers understand the unique benefits of your product
b.
Deliver brand message to customers
| No. | SIC | Year | Note |
| 1 | 2060 | 1992 | Speed is increasingly important in testing a product to see if it will sell. Some alternatives to the traditional 12- to 18-month marketing tests: Pre-testing – give a few consumers samples along with ads to gauge probable response. |
| 2 | 3140 | 2000 | Under Timberland Co's new rating system, a shoe must endure five miles of river before it can be rated waterproof. This system will apply to all new Timberland footwear, outerwear, and apparel. |
| 3 | 3674 | 2004 | Microsoft rolled out its long-awaited Windows XP service pack 2, or SP2, fixing a weakness in Windows XP that lets viruses into computers. AMD's flagship Athlon 64 chip is the only PC processor today that's able to utilize the software fix, due to its enhanced virus protection, or EVP. AMD has a tremendous amount of marketing promotions planned based on this advantage. |
| 4 | 3861 | 1992 | New cardboard cameras are the "perfect second camera" for those who don't want to risk ruining their expensive models at the beach or on the slopes. |
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