Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A.
Knowledge: Add knowledge

1.
Company and products – Help customers recognize and recall name of company and its products

B. Create brand for company or product

Use an existing company-owned brand
Use brand of a related product

Use brand of product with some ethnic focus

<< Return to Acquire Steps