Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

A. Knowledge: Add knowledge

1.
Company and products: Help customers recognize and recall name of company and its products

B. Create brand for company or product

Build entirely new brand

Create brand for finished product

	Year	SIC	Note
1	2005	5399	In the fall of 2004, Wal-Mart began carrying a line of bathroom and tabletop accessories from New York restaurateur and cookbook author Zarela Martinez, whose designs are inspired by Mexican culture and folk art.
2	2002	5812	Originally Panera was Au Bon Pain. Au Bon Pain was limited to major urban centers and other high-density spots. The company sold the Au Bon Pain brand and bought a small operation called St. Louis Bread Co. Panera has about 70% of its units franchised and it now has 369 stores.
3	2000	6211	E-Brokerages continue to compete fiercely for customers. Some are spending as much as $400 in advertising for each new customer added which is double the previous average.
4	2001	6141	American Express started issuing credit cards in the U.S. in 1993 and created the international Blue Card in 1997. The new U.S. version blue Card came out in 1999 and it has a microchip and secure online purchasing and transfer options.
5	2003	5942	Barnes & Noble is publishing books such "The Scarlet Letter," "Moby-Dick," etc just as supermarkets sell their own lines of paper products, soda pop and frozen vegetables. Barnes & Noble is trying to create a "store brand" of books.
6	1994	5411	Great Atlantic and Pacific Tea Company to consolidate the various store brands sold at the chains it owns under the name of America's Choice. America's Choice will receive a $2.7 million television and radio ad campaign.

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