Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A.
Knowledge: Add knowledge

1.
Company and products – Help customers recognize and recall name of company and its products

B. Create brand for company or product

Build entirely new brand

Create brand for finished product

No.	Year	SIC	Note
1	2003	0	Companies spend vast sums of both money and time launching, leveraging and acquiring new brands in order to cater to the growing number of niche segments in every market. After a controversial merger or hostile takeover, many companies develop a completely new brand name and identity. Sandoz and Ciba-Geigy emerged as Novartis.
2	1975	1531	Del Webb has struck gold in the graying of America. The Phoenix-based company is the US's leading developer of retirement communities. Its first Sun City, near Phoenix, pioneered resort-like retirement living.
3	1997	1531	Centex is now planning several manufactured-home subdivisions in Arizona and New Mexico that will carry the respected Centex name and feature Cavco homes.
4	1989	2015	Due to increased demand, chicken processors trying to promote brand names and having success: Tyson earnings per share up 43% annually for past 5 years. Holly Farms has strongest brand name franchise, with an 18% share of supermarket sales.
5	1993	4813	Five weeks ago, MCI announced a service that offers low-cost collect calls by dialing a toll-free number, 1-800-COLLECT. MCI boasted that its service would be 26% to 40% cheaper than traditional collect calls.
6	2001	7011	Choice Hotels' franchising model gives the company downside protection when demand wanes. This means it's not dependent on incentive fees or profitability at its hotels. Choice brands compete with Marriott, Hilton, and Sheraton units. These rivals have more brand recognition. But Choice recently rolled out a branding program to spruce up its image. The program includes new logos and plans for the company to break into high-barrier markets too. It claims it has demand there.

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