Final Customer Buying from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
A. Knowledge: Add knowledge
1. Relative benefits – Help customers understand the unique benefits of your product
Warnings and advice
| No. | SIC | Year | Note |
| 1 | 0 | 1987 | Companies tend to guarantee products that disappear long before a lifetime has passed. |
| 2 | 0 | 1989 | Companies are increasingly building good will with customers through guarantees. |
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