Intermediary Customers Purchasing from the Product Producer
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
A.
Knowledge: Add knowledge
1. Company and products – Help customers recognize and recall name of company and its products
a.
Warnings and advice
| No. | SIC | Year | Note |
| 1 | 2000 | 1991 | Wrigley uses old ad campaigns and seldom resorts to gimmicks to promote its brands. Wrigley almost always maintains or increases ad spending in tough times. |
| 2 | 2024 | 1987 | Dreyer's sells its ice cream east of the Rocky Mountains as Edy's Grand Ice Cream, not to be confused with Kraft's Breyer's Ice Cream. |
| 3 | 2389 | 2002 | Levi's has sold through Wal-Mart once before, but did poorly. It bought Britannia in 1986 and sold these jeans through Wal-Mart. The company was dissatisfied with its results and sold the brand to VF in 1997. |
| 4 | 3711 | 1986 | Datsun changed name to Nissan, costing millions. Consumers still call its cars Datsuns. |
| 5 | 5999 | 2003 | An almost imperceptible tectonic shift has been reshaping the world of brands. Retailers- once the lowly peddlers of brands that were made and marketed by big, important manufacturers- are now behaving like full-fledged marketers. |
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