BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 7311 |
| INDUSTRY: | ADVERTISING AGENCIES |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 15 |
|
1997 SALES FOR THE INDUSTRY: $ 13336 (Total Sales in $Millions) |
|
OPERATING MARGIN: 11.0 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 144.3 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 18.6 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: OMNICOM GROUP |
23.4 | 8.1 |
| #2: INTERPUBLIC GROUP OF COS |
22.5 | 6.6 |
| #3: WPP GROUP PLC -ADR |
11.3 | 9.0 |
| #4: YOUNG & RUBICAM INC |
10.4 | 7.1 |
| Total of #1-4: | 67.6 | 7.6 |