BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 7310 |
| INDUSTRY: | ADVERTISING |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 16 |
|
1997 SALES FOR THE INDUSTRY: $ 2420 (Total Sales in $Millions) |
|
OPERATING MARGIN: 19.4 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 141.3 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 25.5 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: VALASSIS COMMUNICATIONS INC |
27.8 | -25.2 | 170.1 |
| #2: OUTDOOR SYSTEMS INC |
19.5 | 3.2 | 6.0 |
| #3: AEGIS GROUP PLC -ADR |
13.0 | -28.9 | 313.6 |
| #4: ACKERLEY GROUP INC |
11.2 | -73.3 | 21.7 |
| Total of #1-4: | 71.5 | 44.0 | 13.8 |