BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 6794 |
| INDUSTRY: | PATENT OWNERS AND LESSORS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 55 |
|
1997 SALES FOR THE INDUSTRY: $ 1833 (Total Sales in $Millions) |
|
OPERATING MARGIN: -11.2 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 235.6 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 8.8 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: PENNZENERGY CO |
17.9 | 7.0 |
| #2: MIDAS INC |
17.8 | 15.2 |
| #3: IHOP CORP |
11.2 | 14.7 |
| #4: GENERAL NUTRITION COS -CL A |
10.3 | 47.0 |
| Total of #1-4: | 57.2 | -4.8 |