Sell (Company) Cost

In the analysis of a company’s approach to managing functional costs, this terms refers to the cost the company incurs to sell the product. In a manufactured product, Sell Costs include all the costs of creating customer awareness, differentiating the company and the product from its competitors, and making the product available to the customer. These costs would include advertising, marketing, sales, and most outbound logistics expenses. In a wholesale or retail company, these costs would include the cost the company incurs to make the customer aware of the company and its products, to differentiate the company and its products from competition and to help the customer find, choose and pay for the product.