BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 4832 |
| INDUSTRY: | RADIO BROADCASTING |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 20 |
|
1997 SALES FOR THE INDUSTRY: $ 3901 (Total Sales in $Millions) |
|
OPERATING MARGIN: 17.9 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 502.1 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 38.6 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: CBS CORP |
37.8 | 6.2 |
| #2: CHANCELLOR MEDIA CP |
14.1 | 1.2 |
| #3: JACOR COMMUNICATIONS |
13.6 | 3.1 |
| #4: CLEAR CHANNEL COMMUNICATIONS |
8.5 | 4.5 |
| Total of #1-4: | 74.0 | 3.6 |